Kevel Strengthens Leadership with Ad Tech Veteran Mark Mannino Joining Board
Kevel enhances its board with Mark Mannino, a seasoned ad tech executive, to drive innovation in retail media technology, signaling a strategic push in the competitive retail media landscape.
Kevel, a forefront retail media technology provider, has announced the addition of Mark Mannino to its Board of Directors. Mannino, with his extensive background in advertising technology and digital commerce, including leadership roles at VidMob, Amazon, and Flywheel, is set to propel Kevel's mission forward. This strategic move underscores Kevel's ambition to redefine retail media through innovation and scalable solutions.
James Avery, CEO of Kevel, highlighted Mannino's expertise in programmatic advertising and retail media as pivotal for the company's strategic direction. Mannino's appointment is timely, following Kevel's acquisition of Nexta and the anticipated launch of the Kevel Console, aiming to streamline ad and display capabilities for retailers.
Mannino's role will focus on expanding Kevel's Retail Media Cloud™ capabilities, enhancing offsite strategies, and advancing AI-driven tools for audience segmentation. His involvement is expected to bolster Kevel's reputation as a secure, privacy-compliant leader in retail media technology.
Expressing enthusiasm for his new role, Mannino praised Kevel's API-first approach and its commitment to empowering retailers. His expertise is anticipated to accelerate Kevel's growth, reinforcing its position as a key player in enabling retailers to optimize their advertising strategies and revenue growth.