Lang Realty Mobilizes Annual Breast Cancer Awareness Campaign with Fundraising Walks and Donation Matching
Lang Realty's comprehensive October initiative demonstrates corporate commitment to breast cancer awareness through fundraising walks, office-wide campaigns, and matched agent donations, highlighting the personal connection many team members have to the cause.
Lang Realty has launched its annual October campaign in support of Breast Cancer Awareness Month, mobilizing its offices and agents across South Florida to raise awareness and funds for breast cancer programs. The company-wide initiative includes participation in American Cancer Society walks, office decorations, and a donation matching program that doubles the impact of agent contributions.
The campaign features two organized walk teams participating in American Cancer Society Making Strides Against Breast Cancer events. The Palm Beach team is led by agent Dawn Forgione, while the Treasure Coast team is led by Eydie Lopez. Both team leaders are actively recruiting walkers and encouraging donations throughout October. Community members can register to participate through the team registration pages at https://www.cancer.org.
Throughout Lang Realty's offices, pink-themed decorations including pens, candies, banners, wristbands, and lapel pins will create visible support for the cause. Flyers promoting walk registration and donations will be displayed in all offices and shared with clients and agents. The company's digital presence will also reflect the campaign, with elements of the Lang Realty website turning pink beginning October 1 and promotional materials added to the Lang Cares homepage at https://LangCares.com.
A significant component of the fundraising effort involves Lang Realty agents donating $10 from each closing transaction during October, with the company matching these contributions to effectively double the financial support. This structured approach ensures that every real estate transaction directly benefits breast cancer awareness and support programs throughout the campaign period.
The personal connection to breast cancer within the Lang Realty community adds depth to the corporate initiative. Dawn Forgione, who leads the Palm Beach walk team, brings personal experience as a breast cancer survivor to her advocacy work. Her involvement underscores how breast cancer has affected team members, families, and clients throughout the organization. This personal investment helps explain the company's sustained commitment to the cause year after year.
Scott Agran, President of Lang Realty, emphasized the widespread impact of breast cancer, noting that it touches many lives within their community. The annual October campaign represents a unified effort by the company to provide tangible support for those affected by the disease. The initiative demonstrates how businesses can leverage their resources and community presence to support important health causes beyond their core commercial operations.
The comprehensive nature of Lang Realty's campaign—combining physical events like charity walks, office-based awareness efforts, digital outreach, and structured financial contributions—shows a multifaceted approach to corporate social responsibility. By engaging agents, clients, and the broader community through multiple channels, the company maximizes both awareness and fundraising potential while reinforcing its commitment to supporting health initiatives in South Florida.