Lenzing Invests €15 Million to Expand Premium Viscose Fiber Production for Hygiene Market
Lenzing AG is investing €15 million to expand production capacity for its premium trilobal viscose fiber VEOCEL™ Viscostar, strengthening its position in the sustainable hygiene market and meeting growing demand for high-performance feminine care products.
The Lenzing AG is investing approximately €15 million to expand production capacity for premium viscose fibers at its site in Lenzing, Austria, reinforcing the company's commitment to providing sustainable solutions to the global hygiene market. This strategic investment represents part of a recently announced €100 million investment program aimed at securing the long-term competitiveness of Lenzing's Austrian production sites while strengthening the company's role as a trusted provider of high-quality fibers for feminine care applications.
According to Rohit Aggarwal, CEO of Lenzing AG, this investment represents a strategic step forward in reinforcing one of the key pillars of the company's nonwovens business and strengthening the foundation for long-term growth and sustainable supply. The capacity expansion specifically focuses on increasing production of the trilobal cross-section fiber VEOCEL™ Viscostar, which outperforms conventional viscose in Syngina values with its distinct cross-section that greatly contributes to efficient absorbency in tampon products.
Patricia A. Sargeant, EVP Commercial Nonwovens at Lenzing, emphasized that this investment demonstrates the company's commitment to delivering sustainable innovation in the hygiene segment. She noted that the expansion serves as a clear signal of Lenzing's long-term growth ambitions and customer-centric approach in a dynamic market environment. The initiative will enable Lenzing to meet growing demand from strategic customers while ensuring the highest quality standards for its premium fiber products.
This investment supports Lenzing's broader strategic goals of premium product development, sustainability leadership, and technological differentiation. It contributes to the continued diversification of the company's high-value portfolio and enhances its competitiveness in the hygiene sector. Additional information about the company and its products can be found on their media database, while the original announcement is available at New Media Wire.