Measured Recognized Among Inc. 5000 Fastest Growing Companies for Third Time
Measured's inclusion in the Inc. 5000 list for the third time underscores its innovative approach to marketing effectiveness and its significant impact on enterprise brands.
Measured, an AI-powered marketing effectiveness platform, has been named one of the fastest-growing companies in the U.S. by Inc. 5000 for the third time. This recognition highlights the company's rapid growth and the increasing adoption of its Media Mix Modeling and incrementality testing technology by enterprise brands across various industries.
The accolade comes during a period of substantial growth for Measured, particularly among retail, CPG, financial services, and omnichannel companies. These sectors are increasingly seeking scalable and unbiased measurement solutions to navigate the challenges of proving ROI and overcoming the limitations of traditional Media Mix Modeling. Measured's methodology has emerged as a gold standard for efficiency and growth in media investments, offering marketers a reliable way to measure and optimize their advertising spend.
Trevor Testwuide, Co-founder and CEO of Measured, expressed pride in the team's achievement, stating, "Our goal has always been to provide marketers with the truth about their media investments through incrementality measurement and optimization." He added that the recognition validates the company's mission and the tangible impact it delivers to its customers. Will Post, VP of Growth for Measured, emphasized the significance of accurate measurement in today's marketing landscape, noting that the Inc. 5000 list celebrates companies shaping the future of their industries through innovation and execution.
Measured's platform has been instrumental in managing, testing, planning, and optimizing over $20 billion in full-funnel media investments since 2017. Its unique combination of analyst-grade expertise and triangulated data empowers marketers to prove the incremental impact of their advertising and maximize ROI with unparalleled ease, accuracy, and efficiency. For more information about Measured and its solutions, visit https://www.measured.com/.