Media Works Ltd. Celebrates Growth and Client Trust Under Jody Berg's Leadership
Media Works Ltd., under CEO Jody Berg, highlights its success through client service, technological adaptation, and significant contract wins, showcasing its evolution and future leadership transitions.
Media Works Ltd., a media service company founded by Jody Berg, has demonstrated remarkable growth and client retention by focusing solely on media research, planning, and buying. With over $80 million in media placements and a team of 50 media professionals, the agency has secured contracts with notable businesses, including a Fortune 500 company and the Maryland State Lottery, underscoring its reputation and trust among clients.
The agency's success is attributed to its commitment to client service, investment in research and technology, and the ability to adapt to the ever-changing media landscape. Media Works employs subject matter experts across various media channels, ensuring comprehensive and effective media strategies for its clients. The recent adoption of The Trade Desk for programmatic advertising exemplifies its dedication to leveraging new technologies for better campaign performance.
Looking ahead, Media Works anticipates continued growth, with leadership transitions set for 2026. Michele Selby will step back as president to become a strategic consultant, making way for Melissa Davis to assume the presidential role. These changes, along with recent internal promotions, reflect the agency's commitment to nurturing talent and maintaining its client-focused ethos.