Michigan's Upper Peninsula Tourism Surges, Generates $1.6 Billion in Economic Impact
A new economic analysis reveals the significant economic contribution of tourism in Michigan's Upper Peninsula, with $1.6 billion in visitor spending in 2023 and substantial job creation across the region's counties.
Michigan's Upper Peninsula (UP) experienced a robust tourism economy in 2023, generating $1.6 billion in visitor spending, representing a 7.7% increase from the previous year. The economic impact analysis by the Michigan Economic Development Corporation highlights the critical role tourism plays in the region's economic landscape.
Mackinac County led visitor spending at $309.4 million, followed by Marquette County at $268.3 million. Menominee County demonstrated the fastest growth, with an 11.8% year-over-year increase. Tourism now accounts for 5.5% of Michigan's total visitor economy.
The tourism sector supported 11,643 direct jobs and a total of 17,049 tourism-related positions, representing 11% of the UP's workforce. Notably, Mackinac and Keweenaw counties rely most heavily on tourism employment, with 34.2% and 32.2% of their local economies dependent on visitor activities.
Key spending trends included $484 million in lodging, $351.9 million in outdoor recreation, and $280 million in transportation-related expenses. The sector generated $392.3 million in direct wages and contributed $170.9 million in state and local tax revenue.
The findings underscore tourism's significance beyond seasonal activity, positioning the Upper Peninsula as a critical economic driver that supports local businesses, infrastructure, and community development.