Milevista Partners with Operation Smile to Raise $6.7 Million for Cleft Care by 2027
Milevista's partnership with Operation Smile combines experiential marketing expertise with global medical nonprofit capabilities to fund life-changing surgeries and comprehensive care for children with cleft conditions.
Culver City-based experiential marketing agency Milevista has announced a strategic partnership with global medical nonprofit Operation Smile to raise $6.7 million by December 31, 2027. The collaboration aims to support surgical care, comprehensive cleft treatment, and family-focused programs for children worldwide through a series of high-impact in-person activations and live events across U.S. markets.
Milevista will deploy its team-based experiential marketing approach, including live pop-ups and community activations designed to increase awareness and generate sustained donor support. As an agency built around real human connections, Milevista leadership emphasized that powerful experiences can do more than build brands—they can change lives. The partnership allows the agency to apply its on-the-ground expertise to Operation Smile's mission of helping children and families access life-changing surgery and care.
Operation Smile brings decades of experience delivering cleft lip and palate surgeries and long-term comprehensive care to the partnership. The international nonprofit's model pairs safe surgery with multidisciplinary care and community education, while Milevista contributes measurable, in-person reach and real-time campaign optimization capabilities. Together, the organizations aim to accelerate donor response and increase the number of children receiving corrective surgery and follow-up services over the next two years.
The partnership represents a significant commitment to addressing the global need for cleft care, with the ambitious $6.7 million fundraising target reflecting both organizations' confidence in their combined approach. Milevista's experiential marketing strategies, including brand ambassador programs and live activations that convert attention into measurable outcomes, will be crucial to achieving this financial goal while simultaneously educating communities about Operation Smile's work.
A short film documenting the early stages of this initiative and patient impact is available at https://www.youtube.com. The collaboration between Milevista and Operation Smile demonstrates how corporate expertise and nonprofit mission can combine to create substantial social impact, particularly in healthcare accessibility for vulnerable populations. The $6.7 million fundraising initiative represents one of the more ambitious corporate-nonprofit partnerships in recent years focused specifically on surgical care for children with cleft conditions.