Missing Thorn Expands Premium Alcohol-Removed Wine Collection Across Canada
Missing Thorn launches its premium alcohol-removed wine collection in Canada, catering to the growing demand for sophisticated non-alcoholic options in a market projected to reach C$68 million by 2030.
Missing Thorn, a Napa Valley-based non-alcoholic wine brand, has announced the launch of its premium alcohol-removed wine collection across Canada, starting with Ontario. This expansion is in response to the increasing Canadian demand for high-quality alcohol-free wine, a market expected to grow to C$68 million by 2030. The brand, co-founded by award-winning winemaker Aaron Pott and innovative vintner Stephanie Honig, offers a range of wines that undergo a unique low-temperature vacuum distillation process to remove alcohol while preserving the wine's character and essence.
The collection includes Still Red, Still White, Still Rosé, Sparkling White, and Sparkling Rosé, all of which are natural, vegan, gluten-free, and low in calories. Since its debut in late 2024, Missing Thorn has experienced significant growth, with a 300% increase in sales in the first two quarters of 2025. The brand has received critical acclaim, with The New York Times describing its still wines as 'unicorns' and Food & Wine praising its Rosé as 'better than many' alcoholic versions.
Stephanie Honig, President and Co-Founder of Missing Thorn, expressed excitement about introducing the brand to Canada's wine lovers, highlighting the country's leadership in mindful drinking. Aaron Pott, Co-Founder and Winemaker, emphasized the brand's commitment to delivering the full flavor and complexity of traditional wine without the alcohol. Scott Merwin, Founder of Ravenna Wine Imports, Missing Thorn's Canadian distribution partner, noted the significant rise in demand for non-alcoholic beverages in Canada and anticipates a strong reception for Missing Thorn's products.
Missing Thorn wines are now available in Ontario through Ravenna Wine Imports and online, with plans to expand to other provinces. Priced between $25 and $30 CAD per bottle, the wines are positioned in the premium segment. For more information on the growing non-alcoholic wine market in Canada, visit https://www.alliedmarketresearch.com/canada-non-alcoholic-wine-market-A31303.