MWG Holdings Completes Retail Remodel, Driving 30% Summer Growth with Customer-Centric Approach
MWG Holdings has transformed its cannabis retail experience through a two-year store remodel, implementing an open shop model and localized marketing initiatives that generated 30% year-over-year summer revenue growth while strengthening brand loyalty across California.
MWG Holdings Group, Inc. has completed a comprehensive two-year remodel of all its retail locations, marking a significant shift from traditional behind-the-counter cannabis retail to an open shop model designed to enhance customer experience. The redesign creates a more welcoming, guest-friendly environment that allows customers to browse products freely while maintaining personalized service from knowledgeable staff.
According to Shawn Samery, VP of Retail at Perfect Union, the open shop model focuses on removing barriers between guests and products. The beautifully merchandised stores enable guests to browse product arrays and enjoy streamlined check-out experiences, with friendly team members available to answer questions and provide guidance. This approach aligns with the company's community-first values while modernizing the cannabis shopping experience.
The company's strategic marketing initiatives have yielded substantial results, with a 30% year-over-year increase in summer revenue. MWG launched statewide summer campaigns including limited-edition Perfect Union hat pins featuring city names and local landmarks, available exclusively in-store as free gifts with purchase. Additionally, the company introduced the 3 Buck Buzz Bag on September 1, an in-store exclusive mystery product containing cannabis items valued between $10 and $50.
Nicole Hanratty, Vice President of Marketing at MWG Holdings, emphasized that combining customer-centric localized promotions with the refreshed store design has strengthened brand loyalty while attracting new customers across California. The company's expanded distribution of its in-house print publication, smish., now available at more than 300 dispensaries statewide, reinforces MWG's leadership in cannabis culture and content. The publication features industry leaders and showcases California's renowned growers and cultivators.
Tom Sheridan, Esq., CEO of MWG Holdings, stated that the company is doubling down on customer loyalty and creative energy behind retail and storytelling efforts. The recently launched Perfect Union website supports these initiatives with enhanced mobile usability, location-specific promotions, and convenient ordering for pickup and delivery. The comprehensive retail transformation demonstrates how customer experience innovation can drive significant growth in the competitive cannabis market while building meaningful connections with consumers.