Naoo Group Reports Tenfold Revenue Growth Following Kingfluencers Acquisition
The naoo Group achieved significant revenue growth and strategic positioning through its acquisition of Kingfluencers and development of AI infrastructure, positioning the company for continued expansion in the social media technology sector.
The naoo Group reported substantial growth during the first half of 2025, with consolidated group revenue surging to CHF 4.3 million compared to CHF 0.42 million during the same period in 2024. This tenfold increase was primarily driven by the strategic acquisition of Kingfluencers, Switzerland's leading influencer agency with more than 3,800 creators and over 300 clients. The integration has expanded the group's reach and customer network while adding stable, profitable agency revenues to its operations.
Despite the revenue growth, EBITDA for the first half of 2025 stood at negative CHF 1.22 million, compared to negative CHF 0.52 million in H1 2024. This performance included approximately CHF 0.9 million in extraordinary expenses related to growth initiatives and the Kingfluencers integration. Gross profit showed significant improvement, increasing to CHF 1.62 million from CHF 0.07 million in the prior year period, with gross margin more than doubling to 38% from 16%.
The strategic importance of the Kingfluencers acquisition extends beyond immediate financial metrics. The combination of agency expertise with platform technology provides naoo with a unique market position that strengthens its long-term competitive advantage. Initial joint initiatives have already demonstrated value, including the launch of naoo Mirror+, onboarding of creators with over 3 million followers, and the inaugural KING Awards honoring creativity and authenticity in social media.
Technological advancement formed another critical component of naoo's growth strategy. In June 2025, the company launched Gaia, a central data lakehouse serving as the foundation for AI applications including naooSense 2 in the feed and a new semantic search engine. This infrastructure offensive represents a significant investment in the company's technological capabilities and future product development. The complete half-year report is available at https://drive.google.com/file/d/1ePwv45XPRs7KISD9EvjCqq4vL_6zOLmj/view.
Leadership enhancements further supported the company's growth trajectory. The addition of Gregor Doser, who spent 13 years at Google Switzerland and was instrumental in building YouTube Switzerland, and Philip Hofmann, with over 15 years of sales and media experience, strengthened naoo's commercial capabilities. Combined with an adjusted four-pillar sales strategy at Kingfluencers, these appointments support deeper customer relationships and strategic partnership development.
Karl Fleetwood, CFO & COO of the naoo Group, emphasized the strategic foundation laid during the period, noting that the integration of Kingfluencers and expansion of AI infrastructure positions naoo as a leading, high-growth technology and media company. Dr. Thomas Wolfensberger, Founder and Senior Advisor, indicated plans to maintain strong growth momentum through innovation, new features, products, and regional expansion in coming periods.
The company maintains a positive outlook for the full year 2025, expecting continued dynamic growth with significant increases in both revenues and operational performance. This growth trajectory reflects the successful execution of naoo's strategic vision combining technology platform development with complementary agency operations through strategic acquisitions.