Naples Soap Company Appoints Former Estée Lauder Executive as Fractional CFO to Drive Growth Strategy
Naples Soap Company appoints Carolyn Thielman, a former Estée Lauder financial executive with 15 years of beauty industry experience, as fractional CFO to oversee financial planning and guide expansion across retail, wholesale, and e-commerce channels.

Naples Soap Company, Inc. (OTCQB: NASO) has appointed Carolyn Thielman, CPA, as fractional Chief Financial Officer, bringing significant financial leadership experience from her tenure at Estée Lauder to guide the company's growth initiatives. Thielman's appointment comes as the national omni-channel retailer specializing in clean beauty products seeks to expand across retail, wholesale, and e-commerce channels.
With more than 15 years of financial leadership experience at Estée Lauder and expertise in scaling beauty and wellness brands, Thielman will oversee financial planning, capital allocation, and cash flow management for the company. Her background in the beauty industry positions her to effectively guide Naples Soap Company's expansion strategies during a period of increased consumer demand for natural, chemical-free personal care products.
Thielman succeeds longtime CFO Jim Milner, CPA, who is retiring after 12 years of service but will continue to serve on the Company's Board of Directors. The transition occurs as Naples Soap Company operates 13 retail locations in Florida and sells products online at https://www.naplessoap.com, while also distributing through over 400 boutiques, spas, and retail stores nationwide via its wholesale division.
The company specializes in more than 600 premium skin and hair care products made without harsh chemical additives, focusing on natural, nourishing ingredients since its founding in 2009. This appointment reflects the company's commitment to strengthening its financial leadership as it capitalizes on the growing consumer preference for clean beauty products and sustainable wellness offerings.
The full press release detailing this executive appointment can be viewed at https://nnw.fm/jWkHS. Thielman's experience in scaling beauty brands is expected to provide strategic financial guidance as Naples Soap Company continues to build its loyal customer base that values sustainability, wellness, and trusted bath and body products.