Nephros Targets $25 Million Opportunity in Greater New York with New Regional Sales Leader
Nephros appoints Dana Cunningham as dedicated regional sales leader to accelerate growth in the Greater New York market, which it estimates represents a $25 million annual addressable opportunity for point-of-use filtration and services.
Nephros, Inc. (Nasdaq: NEPH), a water technology company providing filtration solutions to medical and commercial markets, has announced an expansion of its strategic focus in the Greater New York City region with the addition of Dana Cunningham as a dedicated regional sales leader. The move targets one of the most densely populated and infrastructure-intensive regions in the U.S., where aging water systems and increasing regulatory scrutiny on waterborne pathogens create a significant market opportunity.
Based on internal estimates, Nephros believes the Greater New York market represents a $25 million annual addressable opportunity for point-of-use filtration and related services. The region has a high concentration of healthcare facilities, aging water systems, and growing operational focus on water safety, making it a key driver of future growth for the company.
Dana Cunningham brings more than a decade of sales leadership experience in the New York City and Long Island region, including roles across telecommunications, healthcare distribution, and insurance services. She was first introduced to Nephros products while supporting healthcare customers with infection prevention initiatives, including Legionella response efforts. “Having seen firsthand how critical water quality is to patient safety and facility operations, I’m excited to join a company whose solutions make a meaningful difference,” Cunningham said in the announcement.
Nephros’ decision to establish dedicated coverage in the region reflects a targeted strategy to increase penetration in high-value markets where regulatory scrutiny, infrastructure complexity, and risk awareness are converging. Robert Banks, President and CEO of Nephros, stated: “At Nephros, we are intentionally focusing resources on markets where the need for advanced water quality solutions is both immediate and growing. The Greater New York region is a prime example of how increasing attention to water safety in a complex region will allow us to scale. Dana’s deep regional experience positions us to better serve customers and accelerate our growth in this important market.”
With a localized, hands-on approach, Cunningham will focus on expanding relationships with healthcare systems, commercial facilities, and channel partners, supporting customers in proactively managing water quality risks through Nephros’ differentiated filtration solutions. This expansion aligns with Nephros’ broader growth strategy to deliver value through innovative products, responsive service, and deep domain expertise.
The announcement underscores the growing importance of water safety in densely populated urban centers. For more information about Nephros, visit nephros.com. The latest news and updates relating to $NEPH are available in the company’s newsroom at https://tinyurl.com/nephnewsroom.