New Once Upon A Child Store Opens in Wilson, Offering Sustainable Shopping Alternative for Families
The opening of a new Once Upon A Child resale store in Wilson provides local families with affordable children's items while promoting sustainability and supporting small business formation in the community.
The opening of a new Once Upon A Child location in Wilson represents a significant development for local families seeking affordable children's products while embracing sustainable shopping practices. As part of Winmark – the Resale Company®, this franchise brings a unique retail resale concept that addresses both economic and environmental concerns facing modern parents.
Located at 2101 Tarboro St., the store offers gently used children's clothing, shoes, toys, accessories, and equipment at reduced prices. More importantly, it provides local parents with an opportunity to earn cash for their unused children's items while preventing these products from ending up in landfills. This dual benefit of economic savings and environmental responsibility makes the store's arrival particularly relevant at a time when many families are facing financial pressures and growing concerns about consumer waste.
The store's opening on October 30 marks the culmination of local entrepreneur Rease Newton's vision to bring the franchise to her hometown. As a former educator and mother of three who frequently traveled 45 minutes to the nearest Once Upon A Child location, Newton recognized the need for such a resource in Wilson. She operates the business alongside her parents, Tom and Tonya Allen, creating a family-run enterprise that reflects the community's family-oriented values.
Unlike traditional consignment stores, Once Upon A Child's business model eliminates the need for appointments and provides immediate payment for items purchased from consumers. This streamlined approach makes it easier for families to participate in the circular economy while accessing quality children's products that meet mandatory and voluntary safety standards. Staff members maintain current knowledge of product recalls and conduct safety checks on all items, ensuring consumer protection remains a priority.
The grand opening celebration, running from October 30 through November 2, features various community activities including bounce houses, raffle giveaways, face painting, and special appearances. The event schedule and additional store information can be found at https://onceuponachild.com/locations/wilson-nc/.
As part of a network of more than 435 franchised stores across the United States and Canada, the Wilson location contributes to Winmark's broader sustainability mission. The parent company reports that its franchise brands have helped recycle over 2 billion items since 2010, demonstrating the significant environmental impact of the resale industry. This expansion into Wilson supports small business formation while providing local families with practical solutions for managing the costs of raising children in an environmentally conscious manner.