NFL Teams to Use Performance Sleep Masks for Enhanced Recovery During 2025 Overseas Games
The Inactive Company's Performance Sleep Masks will support nine NFL teams during their 2025 overseas games, emphasizing the critical role of sleep in athletic performance and recovery.
The Inactive Company has announced that its patented Inactivators Performance Sleep Masks will be provided to nine NFL teams traveling overseas for games during the 2025 season. Each team will receive 75 masks, offering players a drug-free method to improve sleep, enhance performance, and aid recovery amidst the challenges of international travel. This initiative marks the second year of collaboration between The Inactive Company and the NFL Players Association (NFLPA), underscoring the growing acknowledgment of sleep's importance in athletic success.
Designed specifically for elite athletes, the Inactivators feature Tru-dark technology for complete light blockage, pressure-free eye zones to safeguard REM sleep, and thermoregulation to avoid overheating. The masks also boast self-adjusting straps and an anatomical fit, with the option for team logo customization, further cementing their status as essential performance gear. Lori Oliver, co-founder of The Inactive Company, highlighted the masks' role in addressing athletes' sleep challenges, stating, 'Players tell us they know sleep is the ultimate performance enhancer, impacting everything from reaction times to injury prevention and recovery.'
Scientific research supports the critical link between sleep and athletic performance. A 2023 study in Sports Medicine found that sleep interventions, such as those offered by Inactivators, can significantly improve performance and recovery in athletes. Jill MacRae, another co-founder, noted the importance of external reinforcement in promoting sleep's value to players, especially during the rigors of international travel, which can disrupt circadian rhythms and sleep patterns.
The NFLPA's decision to equip teams with Inactivators for the 2025 overseas games reflects a commitment to player safety and competitive integrity. The nine teams set to benefit from this initiative include the Pittsburgh Steelers, Minnesota Vikings, Cleveland Browns, New York Jets, Los Angeles Rams, Atlanta Falcons, Indianapolis Colts, Miami Dolphins, and Washington Commanders. This partnership not only highlights the NFLPA's dedication to leveraging science-based tools for player wellness but also sets a precedent for the integration of sleep technology in professional sports.