Onar Holding Corporation Acquires JUICE in Strategic Move to Expand Digital Marketing Capabilities
Onar Holding Corporation's acquisition of award-winning digital marketing agency JUICE is expected to more than double subsidiary Storia's revenue while integrating proprietary AI technology into ONAR Labs.
Onar Holding Corporation (OTCQB: ONAR), a marketing technology company and network of marketing agencies, has signed a definitive agreement to acquire 100% of JUICE through its subsidiary Storia in a cash and stock transaction. The acquisition represents a significant strategic move that will substantially enhance Onar's digital marketing capabilities and market position.
Founded in 2017, JUICE brings extensive industry credentials to the transaction, holding certifications and partnerships with major platforms including Meta, Google, TikTok, Klaviyo and Shopify. The agency has established an impressive client portfolio that includes Barstool Sports, Paris Hilton, L'Oréal, Ramp and Diesel, demonstrating its capability to serve both high-profile consumer brands and established corporate clients.
The financial implications of this acquisition are substantial, with the transaction expected to more than double Storia's revenue while simultaneously enhancing overall profitability. This growth acceleration comes at a critical time as digital marketing continues to evolve rapidly, requiring agencies to scale quickly to meet increasing client demands for integrated, technology-driven solutions.
Technologically, the acquisition will integrate JUICE's proprietary AI-powered software Sour Grapes into ONAR Labs, strengthening Onar's artificial intelligence capabilities. This integration aligns with Onar's mission to deliver unparalleled marketing services through an integrated, AI-driven approach, potentially creating new competitive advantages in the marketing technology landscape.
Key JUICE executives, including co-founders Michael Lisovetsky and Troy Osinoff and COO David Khandrius, will support the transition process. Osinoff will join Onar's leadership team, ensuring continuity and leveraging his expertise within the expanded organization. The retention of key personnel is crucial for maintaining client relationships and operational excellence during the integration phase.
Additional information about Onar Holding Corporation is available in the company's newsroom at https://ibn.fm/ONAR. The acquisition reflects the ongoing consolidation trend in the marketing technology sector, where companies are seeking to combine specialized expertise with scalable technology platforms to better serve the evolving needs of mid-market and growth-stage companies.