ONAR Holdings CEO Details AI-Driven SEO Transformation in Forbes Feature
ONAR Holding Corp. is pioneering the shift from traditional search engine optimization to AI-driven language model optimization, fundamentally changing how brands engage with conversational AI search platforms.
ONAR Holding Corp. (OTCQB: ONAR) was featured in a recent Forbes article discussing the seismic shift from traditional Google search toward AI-enhanced platforms. CEO Claude Zdanow explained how the company is leveraging AI-powered technologies to help mid-market brands thrive in the age of conversational AI search, marking what he describes as a fundamental transformation in digital marketing.
Zdanow emphasized the critical pivot from gaming search algorithms to creating genuinely useful content that AI systems can interpret and trust. This shift represents more than just tactical changes—it requires a complete transformation in marketing intent and approach. The company's focus has moved from asking how to get ranked to understanding how to genuinely help users solve their problems through relevant, high-quality content.
ONAR operates as a marketing technology company and agency network with nearly 50 employees across five continents. The company services over 45 clients across various industries through its specialized agency network. For performance marketing and SEO, ONAR's high-touch agency Storia specializes in brand growth and data-driven excellence.
The company's full-service healthcare marketing division, Of Kos, partners with healthcare professionals to revolutionize patient experience standards. CHALK serves as the experiential marketing and events division, creating memorable brand experiences. ONAR Labs functions as the technology incubator, where data scientists and engineers develop innovative marketing technology solutions tested through real-world agency applications.
This transformation comes as the marketing industry faces unprecedented changes with the rise of AI-powered search platforms. The company maintains its newsroom at https://ibn.fm/ONAR for investor updates and continues to expand its team to support growth and acquisition initiatives. ONAR's network focuses on servicing companies ranging from $50 million to $1 billion-plus in revenue while actively seeking additional agencies to acquire and integrate into its expanding portfolio.