Once Upon A Child Opens New Location in Missoula, Emphasizing Sustainability and Affordability

The new Once Upon A Child store in Missoula, located at 2700 Paxson St., marks a significant addition to the community by offering a sustainable shopping option for families. Opening on Aug. 14, 2025, this store specializes in gently used children's clothing, shoes, toys, and equipment, providing an affordable alternative to new purchases while promoting environmental sustainability.

Local entrepreneur Desiree Dillavou, inspired by her own experiences as a parent and customer of Once Upon A Child, has brought the franchise to Missoula. Dillavou's vision aligns with the brand's mission to support families by offering quality items at reduced prices and buying back gently used goods, thereby keeping them out of landfills. Once Upon A Child Missoula not only serves as a retail space but also as a community resource for sustainable living.

The grand opening event, scheduled from Aug. 14 to Aug. 17, 2025, features special promotions, including bounce back coupons, raffle drawings, and appearances by comic heroes and Disney Princesses. These activities are designed to engage the community and introduce them to the benefits of resale shopping. The store's unique model allows for immediate payment for items brought in by consumers, eliminating the need for appointments typical of consignment stores.

Once Upon A Child's commitment to safety is evident in its rigorous standards for the items it sells, ensuring all products meet current safety regulations. This attention to detail provides parents with peace of mind when shopping for their children. The opening of this store in Missoula represents a step forward in making sustainable and affordable shopping options more accessible to families, reinforcing the importance of environmental consciousness and community support in today's retail landscape.