Once Upon A Child Opens Springfield Location, Expanding Sustainable Retail Options for New Jersey Families
The opening of a new Once Upon A Child store in Springfield provides North Jersey families with affordable, sustainable shopping options while supporting local entrepreneurship and reducing landfill waste.
The recent opening of Once Upon A Child's new Springfield location at 275 US-22 East Unit A represents a significant expansion of sustainable retail options for North Jersey families. The children's resale concept, part of Winmark – the Resale Company, provides local parents with both a source for affordable children's merchandise and an opportunity to earn cash for gently used items their children have outgrown.
Owned by local parents Jaime Silberman and Jessica Watkins, the Springfield store addresses the constant cycle of children outgrowing clothing, gear, and toys while offering an environmentally conscious alternative to traditional consumption patterns. Watkins emphasized the store's community value, noting that families can update their children's wardrobes and toys without contributing to landfill waste. The business model ensures that children's items find new homes rather than being discarded, aligning with growing consumer demand for sustainable shopping options.
Unlike typical consignment stores, Once Upon A Child's operational approach eliminates appointment requirements and provides immediate payment for accepted items. This streamlined process makes it easier for families to participate in the circular economy while accessing quality children's products at significant savings. The store's commitment to safety standards further enhances its appeal, with staff maintaining up-to-date knowledge of product recalls and conducting thorough safety checks on all merchandise.
The expansion reflects broader trends in retail toward sustainability and conscious consumption. As part of a franchise system with over 435 locations across the United States and Canada, Once Upon A Child contributes to Winmark's environmental impact, which includes keeping over 2 billion reusable items out of landfills since 2010. The Springfield location's opening on June 26 strengthens the brand's presence in North Jersey while supporting local entrepreneurship through franchise ownership.
For families seeking budget-friendly and environmentally responsible shopping options, the new store offers practical solutions to the challenges of raising children while minimizing environmental impact. The location's accessibility and commitment to immediate transactions position it as a valuable community resource for sustainable family consumption.