Payfuture and Profee Partner to Streamline INR Payouts in India's Complex Payment Market
The partnership between Payfuture and Profee aims to improve cross-border payment efficiency into India by leveraging local payment rails, reflecting a broader fintech trend toward specialized infrastructure in emerging markets.
Payfuture, a global payments company focused on emerging markets, has announced a strategic partnership with Profee, an international payments platform serving consumers across Europe and beyond. Through the collaboration, Profee will utilize Payfuture’s infrastructure to enable Indian rupee-denominated payouts into India, facilitating fast and reliable fund delivery to both individuals and businesses via local payment rails.
India is one of the world’s largest and most complex payout markets, characterized by high transaction volumes, strict regulatory requirements, and a fragmented mix of banks and local payment methods. By integrating Payfuture’s infrastructure, Profee gains direct access to local banking and payment systems, enabling faster settlement in INR, improved delivery rates, and lower operational friction across this key corridor. Building on this initial rollout, the partnership is designed to scale across the wider Indian subcontinent, where demand for efficient, compliant cross-border payouts continues to grow.
Manpreet Haer, Co-Founder and CEO of Payfuture, said: “As cross-border volumes into India grow, the ability to deliver funds locally and reliably becomes critical. By connecting directly to local banking and payment systems, we enable Profee to ensure funds reach both individuals and businesses quickly and consistently.”
Sergey Romanov, Chief Commercial Officer at Profee, noted: “India has been the world’s largest international transfer recipient for years. At Profee, we launched transfers to India in 2023 and had the destination in focus since then: we strived to provide competitive FX rates to INRs, added UPI as a receiving option, and carried out high-impact marketing campaigns. We are always open to new partnerships to help us operate more efficiently, and with Payfuture’s infrastructure we are sure that the funds reach recipients quickly and predictably.”
The partnership reflects a broader shift across the fintech landscape. As cross-border payments enter high-growth markets, providers are increasingly prioritizing payout performance, local execution, and regulatory compliance over broad but shallow global coverage. Infrastructure partners like Payfuture are playing a central role in enabling this shift, helping rapidly growing services like Profee expand into markets that have traditionally been difficult to serve.