Perspire Sauna Studio Expands in Michigan with Birmingham and Novi Locations
A local couple opens new infrared sauna studios in Birmingham and Novi, expanding access to technology-driven wellness services that offer detoxification, pain relief, and improved sleep through contrast therapy.
Stephanie and Rami Ubaydi, Oakland County residents and wellness-focused entrepreneurs, have opened a new Perspire Sauna Studio location in Birmingham on July 18, with another studio planned for Novi. The Birmingham facility is situated inside the newly developed Birmingham Pointe building at 1020 Haynes Street, representing the largest development in the city in over 40 years.
The studio introduces contrast therapy by combining full-spectrum infrared sauna technology with the state-of-the-art SNØ Shower. This approach aims to detoxify the body, burn calories, improve sleep quality, and alleviate pain. The Ubaydis, who brought Michigan's first Perspire Sauna Studio to Rochester Hills in 2023, are expanding their footprint based on growing consumer demand for innovative wellness solutions.
The 722-square-foot Birmingham location features nine private infrared sauna suites and three SNØ Showers, maintaining the premium hospitality standards that made their Rochester Hills studio one of the busiest in the country. Stephanie Ubaydi, with a background in marketing, fitness, and community volunteerism, stated that Birmingham and Novi represent the perfect next chapters for their journey, emphasizing how their guests have demonstrated a strong craving for technology-backed wellness experiences.
Rami Ubaydi brings more than three decades of healthcare executive experience to the business, contributing to their mission of building communities focused on self-care and healing. The franchise provides concierge-level service and premium amenities to ensure transformative sauna sessions using the latest red-light therapy technology. Visitors can learn about and experience the benefits firsthand at the new location.
The Birmingham studio operates Monday through Friday from 7 a.m. to 9 p.m., and on weekends from 8 a.m. to 8 p.m. For more information, visit https://www.perspiresaunastudio.com/mi/birmingham/. Perspire Sauna Studio is recognized as the fastest-growing infrared sauna and red-light therapy franchise in the United States, with over 250 franchise licenses awarded and more than 80 open studios nationwide.