Pharos Brands Launches THC-Infused Beverage Kegs in Wisconsin, Pioneering On-Tap Cannabis Service

Pharos Brands has launched THC-infused beverage kegs statewide in Wisconsin, positioning the state at the forefront of cannabis beverage innovation. The rollout makes Pharos one of the first brands to offer THC on tap in Wisconsin taverns, available exclusively in the Blood Orange Lime flavor. Each keg contains a microdosed, hemp-derived THC beverage designed for sessionable enjoyment and social connection, representing a major milestone in transitioning cannabis beverages from packaged cans to on-premise draft service.

This development aligns with a consumer shift toward alternatives to alcohol, providing taverns with an opportunity to utilize unused tap lines due to declining beer demand. Jerry Zavorka of Badger Cannabis, a subsidiary of Capitol-Husting/Allstate Liquor & Wine Company, noted that offering THC on tap enables consumer trial at a reasonable price point and creates a new revenue stream. The 5mg dosage offers gentle potency, and the beverage is made with all-natural ingredients without artificial colors, flavors, or preservatives, appealing to health-conscious consumers.

Mary Bernuth, Co-Founder and President of Pharos Brands, emphasized the cultural significance, stating that this initiative reshapes social rituals by integrating THC beverages into Wisconsin's historic tavern culture. Pioneering establishments leading the launch include Orsetta in De Pere, Whitetail Inn in St. Germain, and The Phoenix Taproom & Kitchen in Eau Claire. These venues highlight Wisconsin's emergence as one of the first states to legally serve THC beverages on tap, a historic moment for both the hospitality and cannabis industries. For more details, visit https://pharosbrands.com.