Play It Again Sports Expands East Valley Presence with New Gilbert Location
Play It Again Sports has opened a new Gilbert location owned by local couple Dean and Katie Sanchez, providing affordable sports equipment options for families while promoting sustainability through resale.
Play It Again Sports, the leading family sporting goods resale concept, has expanded its presence in the East Valley with a new location in Gilbert at 3143 E Williams Field, STE 101. The store provides athletes of all ages a destination to buy, sell, and trade quality used sports and fitness equipment, including football gear, baseball gloves and bats, hockey equipment, golf clubs, soccer gear, lacrosse equipment, treadmills, weights, and other athletic necessities.
The new Gilbert location is owned by husband-and-wife team Dean and Katie Sanchez, who were drawn to the business model as parents of five children actively involved in sports. Dean serves as a captain in the Golder Ranch Fire District, while Katie works as a teacher at ASU Prep. The couple emphasized their commitment to creating a community resource that addresses the financial challenges families face when outfitting multiple children for various sports activities.
"We know how challenging it can be to keep up with sports equipment, especially when each child plays multiple sports," said Katie Sanchez. "It can get financially overwhelming, and our goal is to create a community hub where families know they can find quality gear without breaking the bank." The store's business model allows community members to bring in new and quality used equipment for immediate payment, eliminating the need for appointments typically required by consignment stores.
Play It Again Sports operates as part of Winmark – the Resale Company, a unique national retail resale franchise that emphasizes sustainability, small business formation, and accessibility through its Resale for Everyone initiative. The company's approach keeps sports equipment in circulation rather than ending up in landfills, aligning with growing consumer interest in sustainable shopping practices. With over 300 franchised stores across the United States and Canada, plus an e-commerce platform available at https://playitagainsports.com, the brand has established itself as a significant player in the resale sports equipment market.
The Gilbert location represents Winmark's continued expansion in the resale sector, which currently includes 1,371 franchises in operation nationwide across its five brand concepts: Plato's Closet, Once Upon A Child, Play It Again Sports, Style Encore, and Music Go Round. The new store provides East Valley residents with immediate access to affordable sporting goods while supporting local entrepreneurship and environmental sustainability through the circular economy model. Store information and hours are available through the company's website at https://playitagainsports.com/locations/gilbert-az/.