Play It Again Sports® Opens New Location in East Ridge, Promoting Affordable Sports Gear and Sustainability
The new Play It Again Sports® store in East Ridge offers affordable used sports and fitness equipment, supporting community health and environmental sustainability.

The opening of Play It Again Sports® in East Ridge marks a significant step towards making sports and fitness more accessible to families and individuals of all ages. Located at 1467 N Mack Smith Rd, the store specializes in buying, selling, and trading quality used sports and fitness equipment, ranging from football gear to treadmills. This initiative not only makes athletic participation more affordable but also aligns with broader environmental goals by reducing waste.
Owned by Tim and Bri Watkins, longtime Chattanooga residents, the store embodies their commitment to family, sustainability, and community. With a 3,750 sq. ft. space, the store is set to serve a wide range of athletes, offering them a cost-effective way to pursue their fitness and sports interests. The couple's vision is clear: to ensure that sports and fitness are accessible to everyone, not just those who can afford brand-new equipment.
The grand opening event, starting August 14, features a series of activities and giveaways designed to engage the community. From gift cards for the first 25 customers to giveaways for Braves tickets and sports equipment, the event underscores the store's commitment to fostering an active and sustainable community. More details about the grand opening can be found at https://playitagainsports.com/locations/Chattanooga-tn/.
Play It Again Sports® stands out by offering immediate payment for used sports and fitness equipment without the need for appointments, making it easier for community members to participate in the resale process. This approach not only supports local athletes but also contributes to a larger movement towards sustainability by keeping usable equipment out of landfills.
The new store is part of Winmark – the Resale Company®, a franchise that emphasizes sustainability and small business formation. With over 300 locations across the United States and Canada, Play It Again Sports® is at the forefront of promoting a circular economy in the sports and fitness industry. For more information on their mission and locations, visit http://www.playitagainsports.com.