Redcare Pharmacy Appoints Amazon Veteran Hendrik Krampe as New CFO
Redcare Pharmacy's appointment of former Amazon finance director Hendrik Krampe as CFO signals a strategic move to leverage his e-commerce expertise for scaling operations and driving profitability across European markets.
Redcare Pharmacy's Supervisory Board has designated Hendrik Krampe as member of the Managing Board and Chief Financial Officer, effective 1 December 2025. He succeeds Jasper Eenhorst, who stepped down to pursue new professional opportunities. The appointment of Hendrik Krampe is on the agenda of the Annual General Meeting to be held in April 2026 for consultation.
Bjorn Soder, Chairman of the Supervisory Board, welcomes the planned appointment, saying: "With Hendrik, we are gaining an internationally experienced finance leader with a deep understanding of digital business models. His perspective from two of the world's most successful online stores will help us build on our strong financial foundation and drive the next phase of profitable growth. We are delighted to welcome him to the Managing Board of Redcare Pharmacy."
Hendrik Krampe has twenty years of experience in the financial management of fast growing e-commerce businesses. Since 2014, he worked at Amazon where he held the role of Finance Director of the European marketplace business for the last eight years. From 2004 to 2014, Hendrik was at eBay in Germany as well as in the US in various roles including Finance Director of eBay's Retail Media business.
His broad expertise in efficiently scaling digital businesses, particularly marketplaces and Retail Media, complements Redcare Pharmacy's strategy and will strengthen its core Rx and OTC business. The planned appointment of Hendrik comes at a time of continued growth momentum following strong Q3 results. It will support the company's aim to increasingly capture economies of scale and improve profitability.
Hendrik Krampe comments: "I am looking forward to joining Redcare Pharmacy at such an exciting stage of its development. The company has built an excellent foundation for continued growth across all the markets it serves. I am impressed by the clear vision and deep expertise of the leadership team and the loyalty of its customers. The key ingredients for sustainable success are certainly there."
The leadership change represents a significant strategic move for Redcare Pharmacy as it seeks to leverage Krampe's extensive experience from two of the world's largest e-commerce platforms. His background in scaling digital marketplaces and retail media businesses aligns directly with Redcare's expansion ambitions across its seven European markets. This appointment signals the company's commitment to strengthening its financial leadership with digital-native expertise as it pursues further growth and profitability improvements in the competitive European e-pharmacy sector.