Rick Case Bikes for Kids Initiative Seeks Donations for 44th Annual Holiday Program
The Rick Case Automotive Group's annual bicycle donation drive aims to provide thousands of children with their first bicycles through community contributions, continuing a four-decade tradition of holiday giving.
The Rick Case Bikes for Kids program has launched its 44th annual bicycle donation drive, inviting Broward County residents to donate gently used bicycles through December 20. The initiative, operated through Rick Case Automotive Group dealerships, has collected more than 122,000 bicycles since its inception and distributes them to children through various community organizations including Boys & Girls Clubs, Habitat for Humanity, Women in Distress, local churches, synagogues, and schools.
Rita Case, President and CEO of the Rick Case Automotive Group, emphasized the emotional significance of the program. "Most of us can remember our first bike and that feeling of independence and joy that comes with it. We bring that moment to kids in our community with Rick Case Bikes for Kids," Case stated. "What also makes it special is that for many of these kids, this is their first bike. I am incredibly grateful for the community's generosity in donating bikes they no longer need, helping us make these holidays brighter for so many kids."
Donation locations include multiple Rick Case Automotive Group dealerships throughout Broward County. The participating locations are Rick Case Honda at 15700 Rick Case Honda Way in Davie, Rick Case Acura at 875 North State Road 7 in Fort Lauderdale, Rick Case Hyundai at 925 North State Road 7 in Fort Lauderdale, Rick Case Hyundai at 3550 Weston Road in Davie, Rick Case Honda Cycles at 15701 Rick Case Honda Way in Davie, Rick Case Fiat, Alfa Romeo & Maserati at 3500 Weston Road in Davie, Rick Case Volkswagen at 3520 Weston Road in Davie, and Rick Case Kia at 14500 W Sunrise Blvd in Sunrise. All dealerships are open seven days a week, with specific hours available at RickCase.com.
The program's longevity and scale demonstrate the automotive group's sustained commitment to community engagement and holiday giving. By focusing on gently used bicycles that might otherwise go unused, the initiative creates a sustainable model of resource redistribution that benefits both donors seeking to declutter and children experiencing the joy of bicycle ownership for the first time. The partnership with established community organizations ensures that bicycles reach children who might not otherwise receive holiday gifts, addressing both practical transportation needs and emotional well-being during the holiday season.