Roth Capital Partners Hires Seth Appel to Lead ATM and Equity Alternatives Banking
Roth Capital Partners appoints Seth Appel to head ATM and equity alternatives banking, aiming to bolster its equity capital markets capabilities for growth companies.

Roth Capital Partners, a relationship-driven investment bank focused on serving growth companies, has announced the appointment of Seth Appel as head of ATM and equity alternatives banking. With over 30 years of capital markets experience, Appel will be responsible for expanding the firm's equity capital markets capabilities and supporting growth companies in raising capital. The appointment underscores Roth's commitment to providing comprehensive capital raising solutions to its clients.
In addition to his new role, Appel will also serve as co-chief investment officer of the RoHo Capital Opportunities Fund. This fund is a joint venture with Horizon Technology Finance Corporation (NASDAQ: HRZN), which focuses on providing debt financing solutions to small- and micro-cap public companies. The fund's strategy aligns with Roth's mission to serve growth companies through innovative financing options.
The move comes as companies increasingly seek alternative equity financing methods, such as at-the-market (ATM) offerings, to raise capital efficiently. ATM offerings allow publicly traded companies to sell shares into the market at prevailing prices, providing flexibility and reduced dilution compared to traditional follow-on offerings. Appel's expertise in this area is expected to enhance Roth's ability to advise clients on these and other equity alternatives.
Roth Capital Partners, headquartered in Newport Beach, California, is a privately held, employee-owned organization with offices across the United States. The firm offers a full-service platform that includes capital raising, high-impact equity research, macroeconomics, sales and trading, technical insights, derivatives strategies, M&A advisory, and corporate access. The addition of Appel is part of Roth's broader strategy to strengthen its equity capital markets offerings.
For more information on Roth, visit www.roth.com. To view the full press release, see https://ibn.fm/Mxqo7.
The appointment highlights the growing importance of ATM programs and alternative equity structures in the current capital markets environment. As companies navigate volatile markets, having experienced bankers like Appel can provide crucial guidance. Roth's investment in this area signals confidence in the continued demand for these services.