Rural King Expands Kentucky Presence with 15th Store Opening in Somerset
Rural King's expansion into Somerset represents the company's ongoing investment in rural communities and enhances access to essential farm and home goods in the region.
Rural King has opened its 15th Kentucky location in Somerset, continuing the family-owned retailer's expansion across rural America. The new store at 420 E. Highway 80 will host grand opening festivities from September 5-7, featuring special promotions and competitive pricing on a wide range of products essential to rural lifestyles.
The Somerset location incorporates modern shopping conveniences such as mobile and self-checkout options while maintaining the personalized customer service that has defined Rural King's approach for over six decades. CEO Steve Barbarick emphasized the company's commitment to value, service, and community investment, stating this opening represents another opportunity to grow alongside the rural communities they serve.
The store offers an extensive selection of brands including Carhartt, Blackstone, Ariat, Wrangler, and Henry Rifles, catering to diverse customer needs across multiple categories. Product offerings span livestock and pet supplies, automotive needs, power equipment, tools, grilling supplies, food items, and seasonal products including heating and cooling equipment, outdoor décor, and sporting goods.
Beyond retail operations, Rural King maintains strong community ties through support of local initiatives including youth organizations like 4-H and FFA, as well as partnerships with veteran and first responder organizations such as the Gary Sinise Foundation. The company's community engagement reflects its core values of teamwork, integrity, and continuous improvement that have guided its growth from a single Illinois store in 1960 to more than 140 locations across fourteen states.
For additional information about Rural King's products and services, customers can visit RuralKing.com, RKguns.com, or RKtractors.com. The expansion into Somerset strengthens Rural King's position as a vital resource for rural communities, providing essential goods while supporting local economic development and community initiatives throughout its service areas.