Rural King Marks 65 Years of Supporting Rural America with Anniversary Celebrations
Rural King celebrates 65 years of serving rural communities with special events and promotions, highlighting its commitment to supporting the rural lifestyle and expanding its reach.
Rural King, the largest privately owned farm and home retailer in the United States, is celebrating its 65th anniversary this August with a series of giveaways, deals, and community events. From August 7 to 20, customers can participate in exclusive in-store promotions, including free hot dogs every Saturday, weekend bucket sales, and sweepstakes giveaways. This celebration not only marks a significant milestone for the company but also underscores its enduring commitment to serving rural communities across 14 states.
Founded in 1960 by farmers Kermit Speer and Keith Beaird, Rural King has grown from a single store to over 140 locations, becoming a trusted retailer for farmers, families, and rural communities. The company's foundation, the RK Foundation for Rural America, further demonstrates its dedication to these communities through support for organizations like 4-H, FFA, and veterans' groups, as well as funding the Rural King Scholarship Program.
Alex Melvin, owner and chairman of Rural King, reflects on the company's humble beginnings and its mission to serve the agricultural community. Rural King has evolved over the years, expanding its product assortment to include livestock feed, pet supplies, tools, hardware, apparel, and more, all while maintaining its tradition of offering free popcorn and coffee to shoppers.
Steve Barbarick, president and CEO of Rural King, emphasizes the company's focus on growth and customer experience, with plans to expand to 150 locations by 2025. Investments in mobile and self-checkout options, e-commerce, and a growing footprint in the Midwest and Southeast are part of Rural King's strategy to remain a dependable partner for America's rural communities.
The 65th anniversary celebration is a testament to Rural King's resilience and its ability to adapt to the changing needs of rural America. By continuing to invest in its people and communities, Rural King ensures its legacy of service and support for the rural lifestyle will endure for years to come.