San Diego Jeweler Advises Residents on Maximizing Gold Sale Returns Amid Record Prices
As gold prices reach near-record highs of $3,555 per ounce, La Jolla-based C. Blackburn Jewelers provides guidance to help San Diegans navigate the gold selling market and potentially earn significantly higher returns by considering factors beyond just melt value.

Gold prices have climbed to near record highs in 2025, sparking renewed interest among San Diegans looking to sell unwanted gold jewelry, coins, and heirlooms. Today's gold price hovers around $3,555 per ounce—up from about $2,692 this time last year and roughly $2,129 two years ago. This dramatic rise has made even modest pieces of gold jewelry significantly more valuable than they were just a year or two ago.
According to Carl Blackburn, owner of C. Blackburn Jewelers in La Jolla, the difference between selling to a pawn shop, mailing it to an online buyer, or working with an experienced estate jeweler can amount to hundreds or even thousands of dollars. Many buyers in San Diego focus strictly on gold weight, paying as little as 55% of the daily market value, while Blackburn often pays significantly more—typically 80–85% of gold's value—and offers premiums for estate jewelry, vintage designs, and pieces from luxury brands.
The boutique jewelry store, which holds an A rating with the Better Business Bureau, specializes in evaluating not only the melt value of gold but also the potential resale and collectible value of fine jewelry. Blackburn emphasizes that antique pieces and luxury brand items aren't just gold—they represent history, artistry, and desirability, which is why his business regularly pays well above melt value for such items.
Recent clients report that Blackburn's careful evaluation process sets him apart, with one local customer noting how he explained each piece's quality and craftsmanship before making an offer and appreciated the sentimental value. With gold prices peaking at levels not seen before, many families are choosing to turn long-forgotten jewelry into cash that can be used for education expenses, travel, or reinvestment.
Blackburn encourages residents to educate themselves before selling their gold, recommending they check the day's gold price through online resources, know their karat levels, consider gemstones and brand value, and choose a reputable gold buyer with established reputations who specialize in estate jewelry and have transparent practices. At C. Blackburn Jewelers, evaluations are free and come with no obligation to sell, allowing clients to leave with either a clear understanding of their items' value or immediate payment if they choose to sell.