SCRUMMY Launches AI-Powered Platform to Transform Fantasy Rugby with Focus on Women's and Youth Inclusion
SCRUMMY's new AI-driven fantasy rugby platform revolutionizes fan engagement by integrating women's rugby and youth competitions while providing real-time data insights and global community features.
SCRUMMY, a leading global fantasy sports company, has launched an AI-driven platform designed to transform rugby fan engagement through comprehensive data integration and inclusive community features. The rugby-first platform elevates gameplay with proprietary data, giving users the ability to follow real-time match play, track player statistics, and access rugby data insights across youth competitions, men's and women's professional leagues, and global tournaments.
Timed with the Women's Rugby World Cup hosted by England from August 22 to September 27, 2025, SCRUMMY aims to captivate existing rugby enthusiasts while attracting new fans through inclusive community features, comprehensive statistics, and simple user experience. The platform's vision focuses on growing rugby at every level while ensuring women's rugby maintains a strong and visible place in the sport.
Kisset Chirengende, Sports Executive, Senior Advisor to Zimbabwe National Rugby, and Co-Founder of SCRUMMY, stated the company's commitment to championing the women's sports movement and expanding rugby's global reach. The launch aligns with SCRUMMY's goal to elevate the significance of women's sports and engage fans globally through casual play, competitive leagues, and celebration of the game.
Earlier this year, SCRUMMY demonstrated its commitment to youth development through a remarkable pilot program partnering with youth rugby leagues across South Africa and Zimbabwe. The initiative reached registration capacity within just 12 hours, further strengthened by sponsoring the Derby Day Schools Rugby Festival in Zimbabwe. This underscores SCRUMMY's dedication to building an all-encompassing rugby platform that serves all levels of the sport.
The platform's AI-powered insights fundamentally alter how rugby fans interact with the sport by integrating women's rugby and fostering a community where all levels of fans can thrive. SCRUMMY connects more than 120 rugby nations and over 475 million fans worldwide, making rugby one of the top 10 most popular sports globally according to The Rugby Paper. The app is available for free download through the App Store or Google Play, providing accessible engagement for casual fans, die-hard supporters, and newcomers alike.