SEGG Media Corporation and GOATS Entertainment Forge Strategic Partnership to Monetize Elite Athletes' Legacies

SEGG Media Corporation (NASDAQ: SEGG, LTRYW), through its original content division Sports.com Studios Ltd, has announced a co-production alliance with GOATS Entertainment, a premium storytelling brand co-founded by filmmaker Kevin Kaufman and entertainment executive Joe DiMuro. This partnership aims to transform the legacies of elite athletes into monetizable assets through various mediums including docuseries, exclusive merchandise, global fan activations, and immersive storytelling.

The collaboration leverages GOATS Entertainment's extensive archive, which includes over 90,000 iconic sports photographs by Walter Iooss Jr. and exclusive filmed interviews with more than 25 legendary athletes such as Kobe Bryant, Tiger Woods, Joe Montana, and Chris Evert. Initial projects under this partnership include Footballers Live, offering a behind-the-scenes look at professional footballers, and SAS Unscripted with Ant Middleton, a military competition series filmed in the UAE.

Revenue initiatives from this partnership are expected to span premium content, exclusive streaming rights, limited-edition collectibles, branded partnerships, and live events in key global markets. This strategic move is set to drive high-margin revenue streams across OTT, e-commerce, experiential, and licensing channels, marking a significant step in the monetization of sports legends' legacies.

For more details on the partnership, visit https://ibn.fm/Gmakt. Further information about SEGG Media Corporation and its initiatives can be found in the company’s newsroom at http://ibn.fm/SEGG.