SEGG Media Corporation Announces $11.6 Million Football Partnership in India
SEGG Media Corporation's new partnership with Super League Kerala marks a significant expansion into the Indian market, leveraging its Sports.com super app to tap into the growing global audience for football.
SEGG Media Corporation (NASDAQ: SEGG, LTRYW) has entered into a five-year, $11.6 million commercial agreement with Super League Kerala (SLK), marking its first official football league partnership in India. The deal, signed in Dubai, provides SEGG Media and its Sports.com super app with exclusive global commercial and broadcast rights to SLK. This includes international streaming, gaming integration, sponsorship, and distribution aimed at the Keralite diaspora. With Season 1 of SLK attracting nearly 13 million viewers, the partnership is poised to increase the league's global audience by 25%, driving revenue through subscriptions, advertising, and licensing.
The agreement underscores SEGG Media's strategic focus on expanding its footprint in the sports and entertainment sectors, particularly in markets with high growth potential like India. By integrating SLK into its Sports.com platform, SEGG Media aims to enhance fan engagement through innovative digital experiences, including gaming and AI-driven live content. This move not only broadens SEGG Media's portfolio but also strengthens its position as a leader in the convergence of sports, entertainment, and technology.
For more details on the partnership, visit https://ibn.fm/FAA09.