SEGG Media Corporation Partners with David Lloyd to Launch U.S. Sports Arena

SEGG Media Corporation's collaboration with David Lloyd to open a sports arena in Boca Raton signifies the U.S. introduction of the David Lloyd brand and a strategic expansion into the sports and entertainment sector.

July 10, 2025
SEGG Media Corporation Partners with David Lloyd to Launch U.S. Sports Arena

SEGG Media Corporation (NASDAQ: SEGG, LTRYW) has entered into a binding Letter of Intent with sports entrepreneur David Lloyd to acquire the rights to his All-Sports Arena in Boca Raton, Florida, valuing the deal at $14 million. This partnership heralds the U.S. debut of the David Lloyd brand, with the facility to be named 'Sports.com All-Sports Arena, designed by David Lloyd.' The 100,000-square-foot venue will integrate advanced athletic facilities, co-working spaces, and hospitality services, including AI-powered golf simulators and a culinary offering by celebrity chef Todd English.

The Boca Raton project is the initial phase of a global expansion strategy targeting the U.S. and Middle East markets, with an anticipated first-year EBITDA exceeding $6 million. This initiative combines Sports.com's digital platform with Lloyd's expertise in sports operations, aiming to redefine fan engagement through technology and live experiences. For further details, visit https://ibn.fm/2N78a.