Sequifi Secures $6.7M Seed Funding to Address Critical Workforce Shortages in Home Services Industry
Sequifi's $6.7 million seed funding round enables the workforce infrastructure platform to tackle the urgent skilled trades shortage by providing same-day payroll and modern tools for home service businesses facing 45% turnover rates.
Sequifi, a workforce infrastructure platform serving America's essential home services industry, has raised $6.7 million in seed funding led by Cervin Ventures to accelerate product development and expand into new market segments. The funding addresses one of the nation's most pressing workforce challenges: retaining skilled tradespeople as the industry faces potential shortages of 2.1 million workers by 2030.
The urgency stems from the projected growth of the U.S. home services market to $156 billion by 2030, coupled with severe workforce retention issues. More than 50% of home service companies struggle to find qualified workers, while turnover sits around 45% primarily due to delayed pay, confusing commissions, and outdated systems. This workforce crisis threatens to cause stalled projects, longer wait times, and higher costs across the industry.
Founded by field services veterans, Sequifi provides real-time payroll, forecasting, HR, and performance tools specifically designed for the unique challenges of home service businesses. Unlike traditional systems built for predictable desk-based work, Sequifi's platform handles the volatility of field work where schedules depend on weather, job complexity, and seasonal demand. The platform features same-day payroll, real-time commission tracking, and scalable tools that support teams from 100 to 5,000+ workers.
The impact on companies using Sequifi has been transformative. Solar installation company Aveyo transitioned from weeks-long payment delays to same-day pay for installers, resulting in dramatically improved retention rates. Pest control company Source MRKTG reduced payroll processing time by 75%, eliminated pay disputes, and saw technicians advancing into leadership roles due to increased trust in the system.
The company's approach is deeply rooted in lived experience, with co-founder and CEO Roshan Kumar emphasizing that understanding field work conditions—from weather-dependent job juggling to seasonal workforce motivation—is essential for effective solution design. This authenticity has been crucial in resonating with an industry that requires specialized tools rather than generic office solutions.
With the new funding, Sequifi plans to enhance automation capabilities, develop richer forecasting tools, and expand into adjacent markets including mortgage and fiber services. The company aims to position itself as the backbone of America's skilled workforce infrastructure, ensuring that tradespeople building the nation's future have modern tools and transparent pay practices worthy of their essential work.