Shelly Group SE Reports Strong 2025 Growth and SDAX Admission in Latest Investor Report
Shelly Group SE's 2025 financial results show significant revenue and profit growth driven by international expansion and product diversification, with the company's admission to Germany's SDAX index enhancing its investor visibility and market position.
Shelly Group SE has published its Investors Report for the 2025 financial year, marking the second edition of this transparency initiative that coincides with the company's admission to Germany's SDAX index. The report provides international investors with a structured overview of the IoT and smart building solutions provider's business model, financial performance, and operational development based on IFRS financials in euros. This publication has become an established element of the company's capital markets communication strategy.
The company reported strong financial results for 2025, with group revenue increasing by approximately 40% to EUR 149.7 million. Adjusted EBIT rose by 46.7% to EUR 37.8 million, corresponding to an adjusted EBIT margin of 25.3%. All regions delivered double-digit growth, underlining the continued international scaling of the business. This performance demonstrates the company's successful execution of its growth strategy across multiple markets.
Growth was driven by several key factors, including the expansion of the sales organization and increased international market penetration. The company also benefited from a broader product portfolio that has expanded its addressable markets. In the Professional segment specifically, the network of installers expanded to more than 5,300, indicating growing adoption among commercial and professional users. The company's expansion of its sales footprint in key European markets has been particularly significant to its growth trajectory.
For the 2026 financial year, the Management Board expects continued growth with group revenue projected in the range of EUR 195.0 million to EUR 205.0 million and EBIT between EUR 47.0 million and EUR 52.0 million. These projections suggest confidence in the company's ability to maintain its momentum despite broader economic uncertainties that often affect technology companies.
Wolfgang Kirsch, Co-CEO of Shelly Group SE, emphasized the importance of the Investors Report as a key component of the company's capital markets communication, stating that it provides transparency on the key drivers of their business model. He noted that building on the expanded sales structure and new product categories, the company aims to continue its growth trajectory. The admission to the SDAX expands the company's investor base and enhances its visibility in European financial markets.
The Investors Report 2025 is available at the company's website under Home > Publications > Financial Results. Shelly Group SE develops, designs, and distributes IoT and smart building solutions for DIY and professional users, offering advanced technology, seamless interoperability, and technological flexibility. The company's products enable remote control and automation as well as energy management of electrical appliances and smart building solutions via smartphones, PCs, or third-party home automation systems.
In addition to device sales, the company generates revenue from its cloud applications and benefits from asset-light production through contract manufacturers. With sales organizations in multiple regions including DACH, Benelux, the Nordics, Iberia, Poland, Italy, France, the United Kingdom, Bulgaria, Slovenia, the United States and China, Shelly Group has established a broad international presence. The company's products are represented in more than 100 countries, with particular strength in German-speaking markets.