Signarama Celebrates Franchise Excellence and Digital Marketing Innovation at Annual Convention
Signarama's 2025 international convention highlights franchise network strength, strategic digital marketing partnership, and recognizes top-performing franchise owners across multiple categories of signage and business achievement.
Signarama, the world's leading sign and graphics franchise, hosted its annual international convention in Las Vegas, bringing together nearly 400 franchise owners and employees for a three-day event focused on education, networking, and recognition.
The convention, known as SARCON, marked a significant milestone for the franchise with the announcement of a strategic partnership with Location3, a premier digital marketing agency. This collaboration aims to enhance national advertising campaigns, improve search engine optimization, and provide franchise owners with comprehensive local marketing tools through the LOCALACT platform.
A.J. Titus, Signarama's president, emphasized the event's importance, highlighting the franchise network's resilience and commitment to innovation. The convention featured specialized training seminars, vendor exhibitions, and panels covering critical business domains including sales, production, financial management, and team culture.
A major highlight was the annual awards dinner, which recognized outstanding franchise owners across multiple categories. Notable awards included Rookie of the Year, awarded to Thatcher & Melita Brinton from Timonium, Maryland, and the Bill Schwalje Humanitarian of the Year, presented to Kevin McCord from Lawrenceburg, Indiana.
The Sign Awards showcased exceptional work in various categories, with multiple franchisees receiving recognition for vinyl graphics, vehicle wraps, digital printing, and innovative design concepts. Casey Valiant from Evansville, Indiana, notably won awards in several categories, including Self-Promotion and Original In-House Design Concept.
The convention underscores Signarama's commitment to supporting its franchise network through technological innovation, strategic partnerships, and continuous professional development. By providing franchise owners with advanced marketing tools and recognizing exceptional performance, the company aims to maintain its leadership in the sign and graphics industry.