Sinclair Appoints Daniel Maas as Vice President of Business Development for AMP Media
Sinclair has named Daniel Maas Vice President of Business Development for AMP Media, signaling a strategic push to expand its digital and social content offerings.
Sinclair's appointment of Daniel Maas as Vice President of Business Development for AMP Media marks a significant step in the company's strategy to enhance its digital content portfolio. With over 15 years of experience in digital content, revenue strategy, and business development, Maas is expected to drive growth in AMP Media's original podcasts, social-first video series, and digital franchises.
Maas's background includes leadership roles at Betr, Wave Sports + Entertainment, DAZN, the NBA, and CBS Interactive, where he developed popular programming and built successful digital franchises. His expertise in media, sports, and entertainment is seen as a valuable asset for Sinclair as it seeks to expand its digital and social business.
Kevin Cotlove, EVP and Chief Digital Officer at Sinclair, highlighted Maas's proven ability to build compelling digital franchises as key to his appointment. Maas expressed enthusiasm about joining Sinclair and contributing to the scaling of audiences and the expansion of the original content portfolio.
This move underscores Sinclair's commitment to strengthening its position in the digital content space, leveraging Maas's experience to grow monetization and audience engagement. The appointment reflects the evolving landscape of media consumption, where digital and social content play increasingly central roles.