Sonny’s BBQ Enhances Leadership Team to Fuel Growth and Franchise Expansion

Sonny’s BBQ, a leading name in the barbecue restaurant industry, has taken a significant step towards bolstering its leadership team with the appointment of Matt Zeiger as Chief Financial & Development Officer. This move underscores the brand's commitment to strategic growth and operational excellence as it plans to expand its footprint across new markets.

George McAllan, Chief Growth Officer at Sonny’s BBQ, highlighted Zeiger's extensive 25-year experience in financial and operational leadership within the restaurant franchise sector. Zeiger's previous roles, including CFO of Pizza Hut Korea and CEO and CFO of Quality Restaurant Group, have equipped him with the expertise to navigate Sonny’s BBQ through its next growth phase. His track record of driving growth and improving performance is expected to be invaluable as the brand seeks to enhance its market presence.

In addition to Zeiger, Sonny’s BBQ has welcomed Debbie Pirone as Director of Training & Operations Support and Eric High as Director of Franchise Relations. Both bring decades of industry experience, with Pirone focusing on employee performance and training programs, and High dedicated to supporting franchise operators and aligning growth initiatives. Their appointments reflect Sonny’s BBQ's strategy to strengthen its corporate operations team in preparation for long-term expansion.

The leadership enhancements come at a pivotal time for Sonny’s BBQ, as the brand aims to leverage its rich legacy and strong culture to enter new markets. With a focus on delivering exceptional guest experiences and operational excellence, the new executives are poised to contribute significantly to the brand's franchising journey. For more details on Sonny’s BBQ and its franchise opportunities, visit https://sonnysbbqfranchise.com/.