Surcheros Offers Free Queso to Rewards Members for National Queso Day Promotion
Surcheros is celebrating National Queso Day on September 20 by offering free queso to rewards members with entrée purchases, leveraging the popular menu item to attract new customers and reward loyalty.
Surcheros, a Tex-Mex restaurant chain known for its Southern hospitality, is marking National Queso Day on September 20 with a promotional offer for its rewards members. Participants in the loyalty program will receive a free regular queso with the purchase of any full-size entrée at participating locations. This initiative aims to celebrate one of the brand's most popular menu items while introducing new customers to the Surcheros experience.
According to Luke Christian, Founder and CEO of Surcheros, queso is a defining part of the restaurant's appeal. The free queso can be paired with various entrées, including grilled burritos, bowls, tacos, quesadillas, nachos, or salads. These dishes are made to order and can be customized with premium meats such as grilled chicken, ground beef, carnitas, or steak for an additional charge, along with fresh toppings and signature sauces.
Guests can join the rewards program at no cost through the Surcheros app, available on App Store or Google Play, earning points with each order that can be redeemed on future visits. For more details about Surcheros, including locations and menu offerings, visit https://www.surcheros.com.
The promotion underscores Surcheros's growth strategy, as the chain has recently gained recognition on industry lists such as Fast Casual's Top 100 Movers & Shakers and Nation's Restaurant News' 100 Under 100 ranking. This free queso offer not only rewards existing loyalty but also serves as an entry point for new customers to engage with the brand, potentially driving increased foot traffic and sales during the promotional period.