Surcheros Recognized as One of the Nation's Fastest Growing Emerging Chains
Surcheros has been named one of the nation's fastest-growing emerging chains, highlighting its significant unit growth and expansion plans across the Southeast.
Surcheros, a Tex-Mex inspired restaurant chain known for its bold flavors and Southern hospitality, has been recognized as one of the fastest-growing emerging chains in the nation. This accolade comes as the brand secures a spot on Nation's Restaurant News' 100 Under 100 list, an annual ranking that celebrates restaurant brands with fewer than 100 units that have demonstrated the highest percentage of unit growth from 2023 to 2024. With a 34.6% year-over-year unit growth, Surcheros ended the year with 35 locations across six states, marking a significant milestone in its expansion efforts.
The brand's growth is attributed to its consistent investment in franchisee support, operational innovation, and guest-focused upgrades. Surcheros has not only expanded its footprint across the Southeast but has also introduced a redesigned mobile app to enhance the ordering experience for its customers. The brand's commitment to community and connection has been a cornerstone of its success, as emphasized by Luke Christian, Founder and CEO of Surcheros. "We built this brand on community and connection, and we continue to grow because we show up for our guests and franchise partners in every market," Christian stated.
With six new openings already in 2025 and plans for a total of 12 new units by the end of the year, including a second location in Tennessee, Surcheros is on a clear path of expansion. The brand's achievements have not gone unnoticed, as it also earned a place on Fast Casual's 2025 Top 100 Movers & Shakers list, further cementing its reputation as a rising star in the fast-casual dining sector. Jake Philpotts, Vice President of Business Development & Franchise Relations, highlighted the collective effort behind the brand's success, stating, "This recognition reflects the energy, alignment, and belief we all share in where the brand is headed."
The recognition by Nation's Restaurant News and Fast Casual underscores Surcheros' growing momentum and its potential for continued expansion. With a strong foundation of bold flavors and meaningful service, Surcheros is poised to attract even more loyal guests and franchise partners in the years to come. For more information on Surcheros and its franchise opportunities, visit https://www.surcheros.com/franchising.