Survale Expands Market Position with Acquisition of CandE Candidate Experience Research Program
Survale's strategic acquisition of the CandE Candidate Experience Research and Awards Program from ERE Media enhances its talent acquisition insights and benchmark data, potentially transforming how organizations approach candidate experience management.
Survale, a leading candidate experience management solutions provider, has acquired the CandE Candidate Experience Research and Awards Program from ERE Media, marking a significant expansion of its talent acquisition research capabilities. The acquisition, completed earlier this month, brings Kevin Grossman, former VP of Research at ERE, on board as Vice President of CandE Benchmark Research.
The strategic move leverages Survale's existing relationship with the CandE program, where it has served as the technology platform since 2017. By integrating the program, Survale gains access to an extensive database of candidate experience benchmark data and a robust network of talent acquisition leaders.
The acquisition carries substantial implications for understanding workforce recruitment dynamics. Research from the CandE program reveals that organizations with high candidate satisfaction scores experience significant positive outcomes: up to 60% of candidates are willing to reapply, 55% are more likely to refer others, and 40% become brand advocates.
Conversely, negative candidate experiences can have detrimental effects, with 66% of candidates sharing unfavorable feedback within their networks and 34% posting critiques on platforms like Glassdoor. Survale's real-time feedback platform aims to mitigate these risks by providing organizations with proactive tools to improve hiring processes and employer reputation.
Jason Moreau, Survale's CEO, characterized the acquisition as a natural progression, emphasizing the potential to enhance candidate experience benchmark data and industry expertise. Kevin Grossman highlighted the transition's potential to create a more seamless research process and unlock new features for program participants.
This acquisition signals a growing recognition of candidate experience as a critical component of successful talent acquisition strategies, potentially reshaping how organizations approach recruitment, engagement, and employer branding.