TenCate Launches National Campaign for Pivot Performance Turf with Hands-On Field Demonstrations
TenCate's nationwide campaign introduces Pivot Performance Turf through interactive field events and digital resources, offering a synthetic alternative that replicates natural grass performance while addressing environmental concerns.
TenCate has initiated a national campaign to showcase its Pivot Performance Turf through hands-on field events and digital education, targeting athletic directors, coaches, architects, and municipal decision-makers. The centerpiece of this initiative is the "Pivot Field Days," where participants experience the turf firsthand while biometric sensors track athletic movements to demonstrate performance comparable to natural grass.
The campaign aims to address the limitations of traditional synthetic turf by presenting Pivot as a solution that eliminates the need for performance infill, reducing plastic shedding by up to 99% and removing black rubber pellets. According to Dr. Colin Young, Global Director of R&D at TenCate, the field events provide invaluable firsthand experience, confirming that Pivot plays like grass with supporting data. Early adopters like Charlie Beets, League and Tournament Director of 3&2 Baseball Club in Lenexa, Kansas, report that the turf remains in excellent condition a year after installation and serves as a differentiator in attracting regional teams.
Complementing the physical demonstrations, TenCate has expanded its Playing for Keeps website as a digital hub featuring product comparisons, specifications, warranty details, and case studies. The site provides facility leaders with comprehensive resources, including myth-versus-fact guides and testimonials from coaches and athletes. Joe Fields, President and CEO of TenCate Americas, emphasized that the campaign allows decision-makers to see Pivot's advantages directly, combining grass-like playability with durability and recyclability.
Pivot Performance Turf, developed by TenCate's Center for Turf Innovation, offers a 50% longer lifespan than conventional systems, higher fiber density for a natural feel, and regional recyclability. It meets stringent safety standards, including California Prop 65 requirements and FIFA, NCAA, and NFL testing criteria, backed by a 12-year warranty. This campaign represents TenCate's effort to redefine synthetic turf expectations, emphasizing performance, sustainability, and reliability for sports facilities nationwide.