The Builder Market and CI Web Group Partner to Equip Contractors with Digital Marketing Tools
The Builder Market partners with CI Web Group to provide contractors with digital marketing resources and AI training, helping them compete in an AI-driven marketplace.
The Builder Market, a platform connecting homeowners with over 2 million professionals, has announced a strategic partnership with CI Web Group, a digital marketing agency specializing in home services. The collaboration aims to help contractors across all 50 states grow their businesses by providing access to marketing tools and training that were previously out of reach for many small trades businesses.
The partnership addresses a persistent challenge in the home services industry: skilled contractors often lack the time, resources, or expertise to market themselves effectively, while homeowners struggle to find trustworthy professionals. By combining The Builder Market's extensive network with CI Web Group's marketing expertise, the initiative seeks to bridge this gap.
“Most contractors are exceptional at their craft but don't have a dedicated marketing team,” said Jennifer Bagley, CEO of CI Web Group. “We're not just generating leads - we're building a complete system that handles visibility, credibility, and conversion. Contractors on The Builder Market will now have access to the same marketing tools and strategy that larger companies use, without needing to hire an agency or figure it out themselves.”
Starting in Q2 2026, the collaboration will roll out live training workshops focused on AI tools and digital marketing fundamentals, priority visibility features that help qualified contractors stand out, a digital marketing resource library, and a Business Training Portal launching in phases throughout 2026. These resources are designed to help contractors build a stronger online presence and connect with more qualified homeowners.
The partnership arrives at a significant moment for the industry. AI is fundamentally changing how homeowners find and hire professionals. Unlike traditional pay-to-play platforms where visibility goes to the highest bidder, AI-driven recommendations prioritize quality, relevance, and responsiveness. Through this partnership, CI Web Group provides contractors with the marketing expertise needed to stand out in an environment where quality carries more weight than advertising budget.
“The best contractors shouldn't have to choose between doing great work and growing their business,” said Brett Taylor, Founder of The Builder Market. “This partnership ensures that the professionals homeowners find on our platform aren't just skilled - they're also equipped to communicate clearly, respond quickly, and deliver the modern service experience today's homeowners expect.”
The initiative is supported by the JustStartAI.io community, which helps trades professionals adopt AI tools practical for their businesses. CI Web Group, with more than 1,000 home service businesses supported and over 600 AI agents deployed, brings its MCP Cortex AI platform to the partnership, delivering technical SEO, content, local, social, and conversion systems engineered to help service companies compete in an AI-first marketplace.
For contractors on The Builder Market, this partnership means access to business training, enhanced profile visibility, and marketing resources that previously required significant investment. The tools are intended to help contractors build a stronger online presence and connect with more qualified homeowners, ultimately modernizing how homeowners and contractors connect in an AI-driven world.