The Dairy Alliance and Georgia Beef Board Launch Summer Grilling Sweepstakes to Promote Local Agriculture
The partnership between The Dairy Alliance and Georgia Beef Board highlights the connection between beef and dairy through a summer sweepstakes, aiming to educate consumers and support local farmers.
The Dairy Alliance and Georgia Beef Board have announced a new summer initiative to celebrate Georgia agriculture, summer flavors, and the farmers behind them. From now through June 15, the organizations will host a Beef and Dairy Summer Grilling Sweepstakes, giving Georgia residents the chance to win one of three curated grilling kits filled with seasonal essentials, including a cooler, Georgia Beef cast iron skillet, charcuterie board, and more. Winners will be selected in mid-June.
The sweepstakes builds on a year-long collaboration focused on educating consumers and strengthening awareness around the connection between beef and dairy, two industries deeply rooted in Georgia's agricultural landscape. "Summer gives us the perfect opportunity to showcase how beef and dairy work together to create meals that are both delicious and nutrient-rich," said Farrah Newberry, Chief Executive Officer at The Dairy Alliance. "Through this partnership, we are highlighting the impact of local farmers while inspiring families to enjoy these foods in new ways at home."
Throughout the year, The Dairy Alliance and Georgia Beef Board will activate this partnership through recipe content, social collaborations, and on-site events that showcase how beef and dairy work together on the plate and on the farm. Together, they aim to expand educational outreach, highlight the nutritional benefits of beef and dairy, and increase awareness around sustainable practices. The summer sweepstakes coincides with National Beef Month in May and National Dairy Month in June, giving consumers a timely way to celebrate the season while connecting more closely to the farmers and ingredients behind their favorite meals.
Consumers can enter the sweepstakes online at the entry link. Three winners will be randomly selected from all eligible entries. Entry is open to Georgia residents only. To learn more about The Dairy Alliance, visit their website or follow @TheDairyAlliance on Facebook or Instagram.
This partnership underscores the importance of supporting local farmers and the agricultural economy in Georgia. By highlighting the complementary roles of beef and dairy, the initiative aims to foster a deeper appreciation for the food sources that sustain communities. As grilling season kicks off, consumers have an opportunity to engage with these industries in a fun and rewarding way, potentially winning a prize while learning about the nutritional and sustainable aspects of beef and dairy products.