The Dog Stop Expands to New Jersey with New Franchise Led by Experienced Dog Enthusiasts
The Dog Stop's new location in Long Hill, New Jersey, marks its first in the state, offering comprehensive dog care services under the leadership of experienced dog trainers and enthusiasts, highlighting the brand's expansion and community-focused approach.

The Dog Stop, an award-winning dog care brand, is set to open its first New Jersey location in Long Hill, introducing a comprehensive suite of services designed to cater to the needs of dogs and their owners. The new facility, located at 977 Valley Rd, Gillette, NJ 07933, is spearheaded by Rob Lax and David Weinberg, whose combined expertise in dog training and business management promises to bring a unique value to the community.
Rob Lax, a certified dog trainer with over 25 years of experience, including raising and training guide dogs for the blind through The Seeing Eye, brings a deep understanding of canine behavior to The Dog Stop. David Weinberg, with a background in media and sports law, complements Lax's expertise with his business acumen. Their partnership underscores the franchise's commitment to combining passion for dogs with professional service.
The Long Hill location will offer luxury boarding, daycare, training, grooming, and retail services across a 10,000 square foot space. The owners plan to expand to at least three locations in the region, further embedding The Dog Stop's presence in New Jersey. A grand opening celebration is scheduled for September 27, featuring community events and activities for dogs and their owners.
Jesse Coslov, CEO and Co-Founder of The Dog Stop, expressed confidence in Lax and Weinberg's ability to lead the brand's expansion into New Jersey. Their dedication to community service, including sponsorship of the Long Hill Education Foundation, aligns with The Dog Stop's values of giving back and fostering strong community ties.
Since its inception in 2009, The Dog Stop has grown to 39 locations across 15 states, with over 50 new locations planned. The brand's focus on high-quality care, expert staff, and carefully selected products has established it as a leader in the pet care industry. For more information about the Long Hill location, visit https://thedogstop.com/grand-opening-long-hill/.