The Platform Group AG Expands Furniture Sector Presence with Strategic Investment in PMR Handels GmbH
The Platform Group AG's subsidiary Digitec Living Brands GmbH has acquired a stake in Berlin-based PMR Handels GmbH, strengthening its position in furniture retail through platform integration and operational efficiencies.
The Platform Group AG, a leading software company for platform solutions, has announced that its subsidiary Digitec Living Brands GmbH has acquired a stake in Berlin-based PMR Handels GmbH. This strategic move expands TPG's portfolio in the furniture sector, where PMR operates several online shops including Sofa-dreams.com and sells products in more than 12 countries.
According to Dr. Dominik Benner, CEO of The Platform Group AG, this investment represents a systematic pursuit of the company's platform approach in furniture retail. "Our B2B customers in particular have become significantly more important over the last two years," Benner stated, highlighting the strategic importance of this expansion. The acquisition allows TPG to further strengthen its position within the furniture industry while maintaining PMR's operational independence under the existing management team led by Harald Rexilius.
Christopher Lauth, Managing Director of Digitec Living Brands GmbH, emphasized the operational benefits of this partnership. "Together with TPG, we want to use this strategic investment to connect more furniture manufacturers to our platforms, lower logistics costs through efficiency gains and reduce marketing costs thanks to the TPG solutions," Lauth explained. The integration aims to leverage TPG's technological expertise to optimize PMR's existing operations while expanding market reach.
The Platform Group AG, headquartered in Dusseldorf, operates as a software company active in 27 industries with its own platform solutions. The company serves both B2B and B2C customers across various sectors including furniture retail, machinery retail, dental technology, car platforms, and luxury fashion. With 19 locations across Europe, the Group reported sales of EUR 525 million in 2024 with an operating result (EBITDA adjusted) of EUR 33 million, demonstrating its substantial market presence and financial stability.
This investment underscores the growing importance of platform-based business models in traditional retail sectors, particularly in furniture where online sales and B2B relationships have gained prominence. The strategic alignment allows both companies to capitalize on shared technological resources while maintaining their distinct market positions and operational autonomy.