tonies Extends CEO Tobias Wann's Contract Through 2029 to Lead Next Phase of Global Growth
Tonies' supervisory board extended CEO Tobias Wann's contract through 2029, endorsing his strategic direction after revenue grew from EUR 361 million to EUR 630 million and adjusted EBITDA margin more than doubled under his leadership.
The supervisory board of tonies SE, the globally leading interactive audio platform for children, has extended Chief Executive Officer Tobias Wann's mandate through the end of 2029. The decision underscores the board's confidence in Wann's strategic direction as the company enters its next growth phase, having successfully transitioned from a founder-led enterprise to a professionally managed global champion.
Wann took office on Jan. 1, 2024, succeeding founders Patric Faßbender and Marcus Stahl. Since then, he has driven a period of record profitable growth and strategic evolution. Under his leadership, tonies increased group revenue from EUR 361 million in fiscal year 2023 to EUR 630 million in fiscal year 2025, while the adjusted EBITDA margin more than doubled from 4.0% to 8.6%. The period was marked by the launch of Toniebox 2, described as the most significant product innovation in the company's history, and rapid global expansion. International revenues now account for two-thirds of total sales.
"In less than two and a half years, Tobias Wann has led tonies' evolution from category creator to global champion," said Christian Bailly, Chairman of the Supervisory Board of tonies. "His ability to set clear priorities, build a scalable organisation, and assemble the right team has produced outstanding results – all delivered in the midst of a volatile macro environment. Toniebox 2 opened tonies' next era of product innovation and we are convinced that Tobias is the right leader for that chapter."
The announcement comes as tonies expands its management board with appointments including Ginny McCormick as Chief Experience Officer, Christoph Frehsee as Chief Revenue Officer, and Hansjorg Muller as Chief Financial Officer. In December 2025, the company was promoted to the SDAX segment of the Frankfurt Stock Exchange, reflecting its growing market stature.
Wann emphasized the company's focus on building an enduring global brand. "The past two and a half years were about building an ecosystem to pursue tonies' strategic opportunity at scale. Now, we are focused on evolving tonies into a global icon, with ambition and commitment," he said. "The need we meet – a way for children to explore, play and grow independently – is only getting more important, and we are better positioned than ever to grow and lead the category our founders created."
For fiscal year 2026, tonies expects group revenue growth of more than 20% (in constant currency) to EUR 760 million, North America revenue growth of more than 30% (cc), and an adjusted EBITDA margin of 9% to 11%. The company will hold its first Capital Markets Day at London's Science Museum on June 18, with options to attend in person or virtually, as detailed on NewMediaWire.