United Home Loans Partners with Mitesco for Targeted Digital Marketing at Real Estate Conference
United Home Loans has engaged Mitesco's Centcore division to deploy advanced geofencing and retargeting technology during the eXp Realty Conference, demonstrating how precision digital marketing can enhance client acquisition in the competitive mortgage industry.
United Home Loans, LLC of Wilmington, Delaware has engaged Mitesco, Inc. through its Centcore Data Center division to deliver a comprehensive digital advertising campaign utilizing advanced geofencing and retargeting technology during the upcoming eXp Realty Conference in Miami, Florida from October 19-23, 2025. The partnership represents a strategic move by the mortgage lender to leverage cutting-edge digital marketing techniques to connect with thousands of real estate professionals attending the industry event.
Under the engagement, Centcore will design, manage, and deploy integrated Facebook and Google campaigns specifically targeting conference attendees. The initiative will include geofencing around the conference venue and key hospitality areas, paired with a post-event retargeting phase to continue engagement for 14 days following the conference. This approach allows United Home Loans to maintain contact with potential business partners long after the physical event concludes.
Brian Valania, General Manager of Centcore, emphasized the strategic importance of this collaboration, stating that the project highlights how Centcore's digital and data-driven capabilities can help clients like United Home Loans reach precise audiences and maximize marketing ROI. The campaign combines advanced analytics, creative execution, and infrastructure expertise to produce measurable outcomes while strengthening Centcore's role in the growing digital marketing ecosystem.
Key campaign elements include geofencing perimeter deployment around conference and high-traffic zones, real-time performance analytics for transparency and optimization, and a four-day live campaign followed by the 14-day retargeting program. This comprehensive approach ensures that United Home Loans can effectively engage with real estate professionals throughout their conference experience and during the critical follow-up period when business relationships are often solidified.
The partnership comes as Mitesco, through its Centcore division, continues to expand its footprint in digital marketing, analytics, and infrastructure services. The company provides data-center-driven solutions that power business growth across sectors including finance, healthcare, and real estate. More information about Centcore's services can be found at https://www.centcoreusa.com.
United Home Loans, LLC of Wilmington, Delaware operates as a full-service mortgage lender dedicated to simplifying the home financing process for clients across the United States. The company offers a broad range of loan products including conventional, FHA, VA, jumbo, and renovation loans. Additional details about United Home Loans' services are available at https://www.unitedhomeloansusa.com.
This collaboration demonstrates the increasing importance of targeted digital marketing strategies in the financial services sector, particularly for companies seeking to build relationships with real estate professionals who serve as key referral sources in the home buying process. The use of geofencing technology represents a sophisticated approach to location-based marketing that can significantly enhance the efficiency of business development efforts at industry conferences and events.