Veteran Couple Opens The Red Chickz Franchise in Woodland, Aiming to Build Generational Wealth
Army veterans Danny and Kathy Lisath are opening a The Red Chickz franchise in Woodland, California, representing a growing trend of military veterans transitioning to business ownership while creating community-focused establishments.
The newest The Red Chickz franchise location in Woodland will be owned by husband-and-wife duo Danny and Kathy Lisath, both military veterans who met during their service in the army. The couple identified franchising as their pathway to business ownership and generational wealth creation after extensive research into various opportunities. Their military background provided them with the discipline, teamwork, and resilience necessary for successful restaurant operation, skills they believe translate directly to business leadership and management.
When evaluating franchise options, the Lisaths sought concepts that were exciting, high-quality, and community-driven. The Red Chickz stood out immediately due to its exceptional food quality, energetic atmosphere, and family-oriented brand identity. They particularly appreciated the hands-on support from the corporate team and the alignment of values between the franchise system and their personal business philosophy. The couple acknowledged that franchising initially felt overwhelming with financing, construction, and permit requirements, but they determined there was never a perfect time to start and decided to take the leap into business ownership.
Beyond financial stability, the Lisaths view their franchise investment as representing freedom and legacy building. They aim to demonstrate the principles of hard work, faith, and perseverance to their children while creating meaningful employment opportunities within the Woodland community. The couple has already joined the Woodland Chamber of Commerce and plans to partner with local schools and sports teams as part of their community engagement strategy. They will host community events including Friends & Family Night and grand opening giveaways to establish their presence in the local market.
Looking toward future expansion, the Lisaths have identified surrounding areas including Davis, Vacaville, and Roseville as potential locations for additional The Red Chickz franchises. However, they emphasize the importance of building a strong foundation in Woodland first before pursuing expansion opportunities. The most meaningful aspect of their journey so far has been watching the business come together from construction through team training and witnessing customer reactions to their food offerings. They hope to bring Nashville-style hot chicken to Northern California while creating a fun, family-friendly environment where community members can connect over quality food.