Wallid Forecasts AI-Powered Shopping to Reach $945B by 2028
Wallid.co Ltd predicts a significant shift towards AI-powered e-commerce, with a strategic vision to adapt merchants and platforms to this evolving landscape, highlighting the importance of structured product data, personalization, and frictionless checkout experiences.
The landscape of online shopping is undergoing a transformative shift with the advent of AI-powered shopping experiences. Wallid.co Ltd, a London-based fintech innovator, has released a 3-year forecast projecting that AI-powered shopping will account for 15% of all online purchases by 2028, reaching a staggering $945 billion in Gross Merchandise Value (GMV). This projection underscores a fundamental change in consumer behavior, moving away from traditional search-and-scroll models to conversational and intelligent buying flows facilitated by AI assistants like ChatGPT, Gemini, and Perplexity.
According to Ilya Mikin, CEO of Wallid, the rise of 'ask-and-checkout' experiences is set to revolutionize how products are discovered and transactions are completed. This shift is already evident with OpenAI-Shopify integrations enabling real-time product discovery and purchases within ChatGPT, and tech giants such as Amazon, Google, and TikTok embedding AI agents for dynamic shopping experiences. Wallid's research identifies four critical dimensions merchants must address: discovery through AI APIs, personalization to ensure visibility, frictionless checkout, and retention via AI-driven reorders and upsells.
Wallid is at the forefront of this evolution, developing a next-generation checkout platform designed for embedded AI interfaces. This platform supports real-time contextual adaptation, low-cost account-to-account payments, and features like split-pay and cashback offers. As AI agents begin to shop on behalf of consumers, Wallid aims to be the transactional engine behind this new era of agent-led commerce, where financial logic and personalized shopping converge to redefine the e-commerce experience.